Brand design is the work of making a company feel like itself.
I'm John Pastor, Creative Principal at Abnormal AI and brand designer with 16 years of experience. I build visual identities and brand systems for enterprise technology companies: the kind of work that has to hold up in a board deck, a trade show booth, and a social feed all at once.
I got into this because I believed how something looks is inseparable from what it means. Working inside an AI company has made me more convinced of that than ever.
Outside of Abnormal, I take on a select number of freelance projects: brand identities, visual systems, and creative direction for organizations that want to get it right.
If you're working on something that needs to be taken seriously, I'd like to hear about it.
EXPERTISE
Brand identity and visual systems
Creative direction and art direction
Event and experiential branding
Presentation and executive communications
Typography and visual language
Photography
SAY HI
I’m always looking for new people to work with. Each project starts with a brief conversation. Have something in mind? Let’s talk about it.